Many small- and medium-sized businesses are abandoning traditional marketing methods in favor of social media platforms, and for good reason. Take Pinterest, for example, whose latest product “DIY Promoted Pins” allows businesses to promote their Pins to increase click-throughs, improve reach, and potentially drive more website traffic.
Aside from overseeing your business’s network security, IT security staff are also adept at fixing personal computers. However, that doesn’t necessarily mean they should. In fact, such occurrences ought to be minimized, if not avoided altogether.
This year, the National Oceanic and Atmospheric Administration (NOAA) predicts up to four unusually active hurricanes. With that in mind, there’s no better time to test your disaster recovery (DR) plan. But to avoid data loss and expensive downtime from such catastrophes, there are several things that need to be accounted for.
By now, you must have heard of the WannaCry ransomware. It ranks as one of the most effective pieces of malware in the internet’s history, and it has everyone worried about what’s coming next. To guard yourself, the best place to start is with a better understanding of what made WannaCry different.
This month, ransomware has taken center stage yet again. WannaCry has already infected thousands of users around the world. In true ransomware fashion, WannaCry holds user data hostage until the victim decides to pay the ransom. What’s more alarming, however, is that the global success of this malware will likely spawn even more potent variants.
With as much as we write about sophisticated malware and security breaches, sometimes the most effective attacks are the ones that prey on human error. In the most recent case, all it took was an email with a perfect imitation of one of Google’s security screens.
Many small- and medium-sized businesses utilize some type of social media or content marketing strategy. But since your competitors are possibly using similar platforms, you have to constantly find new ways to make your company stand out. Here are some tips to leverage the power of social media and content marketing to your business’s advantage:
Come up with and implement a media crisis management plan
It’s normal for businesses to go through a crisis or two.
eCommerce websites take longer to create than regular websites. That’s because finding the right plugins and fine-tuning other components such as the blog page takes a lot of time. Only when you’re certain that everything’s in place should you go live with your website.
So much of cybersecurity depends on adequate awareness from users. Phishing for example, preys on people’s fears and desires to convince them to click on hyperlink images and text before checking where they actually lead to. However, with the latest trend in phishing, even the most cautious users can get swept up.
Mobile phones’ sizes and styles went through massive changes in the last few years. And as their looks and dimensions changed, so did their functions. With better capacity and bigger storage, mobile phones turned into veritable mini-computers that businesses were quick to adopt as a vital office tool.