Most companies have customer relationship management (CRM) software to help them keep track of contact information and purchase history. But having a large database is worthless if you’re not using it to build long-lasting relationships. To keep existing clients coming back and bring new ones in, follow these CRM best practices.
To truly understand their customers’ purchasing habits, all content marketers have to do is follow the clues left on social media platforms. By doing this, they can send the right content to the right audience and increase conversions and sales. Here’s what you need to know to utilize social media to your business’s advantage.
Computer threats have been around for decades. In fact, one of the first computer viruses was detected in the early 70s. Technology has come a long way since then, but so have online threats: Spyware, ransomware, virus, trojans, and all types of malware designed to wreak havoc.
Businesses that store and process large volumes of data need a highly organized storage and backup system. Although there are various ways to do this — like keeping them on multiple devices or putting them on external hard drives and memory cards — these are not very efficient and can also be misplaced.
Nyetya, a variant of the Petya ransomware, is spreading across businesses all over the world. Although it shares the same qualities as WannaCry — a ransomware deemed ‘one of the worst in history’ — many cyber security experts are calling it a more virulent strain of malware that could cause greater damage to both small and large organizations.
How many routine emails would you say your sales and marketing teams send every day? If it’s not many, is that because you don’t have the resources for mass outreach campaigns? Either way, email automation is the perfect solution to staying in touch with customers and prospects without wasting company resources.
Businesses in the digital age rely on a strong online presence to stand a chance against stiff competition. This explains why many SMBs are turning to social media marketing. And with platforms like Facebook with a global audience of 1.8 billion users, the time to leverage the right tools to your advantage is now.
There are an exhausting number of cyber security threats to watch out for, and unfortunately you need to add another to the list. A recent leak from the CIA proves that routers are one of the weakest links in network security.
The Wikileaks CIA documents
For several months, the notorious website famous for leaking government data has been rolling out information it obtained from the Central Intelligence Agency.
The benefits of Office 365 have totally changed the way most businesses operate, and it’s hard to believe anything else could have been added to make it even better. But lo and behold, Microsoft has added another excellent feature for getting a better return on your productivity software investment.
Many small- and medium-sized businesses are abandoning traditional marketing methods in favor of social media platforms, and for good reason. Take Pinterest, for example, whose latest product “DIY Promoted Pins” allows businesses to promote their Pins to increase click-throughs, improve reach, and potentially drive more website traffic.