Customer relationship management (CRM) software can add value to your business in many ways. Next to being a very important sales improvement tool, CRM software strengthens your company’s professional image in the market. However, not all CRM users utilize the software a hundred percent.

Data is incredibly valuable. The more of it your business generates, the easier it is to predict market and customer behaviors. Analytics solutions aren’t always the right fit for small businesses, but that doesn’t mean their data isn’t valuable.

Most companies have customer relationship management (CRM) software to help them keep track of contact information and purchase history. But having a large database is worthless if you’re not using it to build long-lasting relationships. To keep existing clients coming back and bring new ones in, follow these CRM best practices.

Cloud computing is not some magic pill you can take to make your business instantly successful. As with any business tool, it must be used properly to be of any help to your company. If you have any preconceived notions about the promises of the cloud, you’ll need to adjust your mindset so you can […]