eCommerce has steadily increased in popularity over the past few years, as more shoppers are opting for online rather than in-store shopping. However, 2023 could potentially be a tipping point for this industry because more retailers are adopting artificial information (AI) technology to enhance operations and boost sales.

eCommerce sales in the United States are projected to surpass $740 billion by 2023. To keep pace with the increase in digital sales over the next year, more and more e-tailers are investing in technologies that will help them streamline processes and serve customers better.

The key to finding competitive advantage is by embracing innovation. So no matter how trivial or whimsical a technological development may seem, you’ll want to keep an open mind about what it can do for you. But for a small company, what does “embracing innovation” actually entail? Read on to learn more.

What recent tech fads has your SMB dismissed as silly? 3D printing, internet of things…Pokémon GO? Juvenile as they may seem, these trends helped a lot of businesses make money. Navigating them may seem like a lost cause, but with the right know-how, you can earn profits by exploiting current tech trends.

“Fad” is a dirty word for many small-business owners. Whether it’s what they’re selling or what they’re investing in, business owners need long-term and reliable investments to secure their future. With 2017 in the rearview mirror, we finally know what was a fad and what was a smart investment.

Have you seen folks wandering around downtown, staring at their phone like it was a map pointing them to a pot of gold? Or ordering pizza over a Facebook chat conversation with an awkward cashier? With some creative marketing and structuring, your SMB could be on the other side of those people’s phones.