While there is a lot of information out there about how to gain value from LinkedIn, most of it is aimed at large companies or individuals. Some of this information can be useful, but some of it can cause you to make mistakes that present your business in the wrong light.

Power outages, disasters and other disruptions happen. And thousands of businesses around the globe are affected by them every year, with lost profits ranging into the millions, if not billions. So how can your business protect itself and stay open when the unexpected strikes? Here are five common business continuity strategies that many companies rely […]

Are you confused on just how to measure the value of your company’s social media? Don’t worry about it because you are not alone. While there is a lot of information out there in regards to the subject, it is something that experts still don’t necessarily agree on.

There’s more to social media marketing than using Facebook, Twitter, and LinkedIn. YouTube has rapidly grown from a small video sharing website for amateurs to the largest online video platform in the world. It offers an incredible opportunity for businesses to reach out to their current and potential clients through personalized, engaging videos.

A dissatisfied customer sounding off on a ‘rant’ site about how unhappy they are can have serious ramification when it comes to your company’s online reputation. It is sometimes possible for these negative reviews to end up on the first page of your search results if you’re not careful.

The modern business uses data in almost every aspect of its operations. Without immediate and constant access to it, a business will come to a grinding halt. What’s more, in the event of a disaster, it risks losing valuable data if it doesn’t have a backup strategy in place.

The Facebook worldwide privacy scandal should have been a wake up call for all of us to revisit our social media privacy settings. We should be vigilant in keeping our personal information safe. Here are tips to keep your Facebook and Twitter accounts well-secured.

We have entered a post-text world. This means multimedia has dominated every channel making written content like standard blogs out of style. This means you need to update or completely reinvent your video content such as video blogs (vlogs), which are being used to engage customers.