Successful businesses make technology work for them, not the other way round. When used correctly, technology can make every task much easier to accomplish. So if you’re looking to increase staff efficiency, incorporate technology into your daily operations with the following methods.

The key to finding competitive advantage is by embracing innovation. So no matter how trivial or whimsical a technological development may seem, you’ll want to keep an open mind about what it can do for you. But for a small company, what does “embracing innovation” actually entail? Read on to learn more.

Customer relationship management (CRM) software can add value to your business in many ways. Next to being a very important sales improvement tool, CRM software strengthens your company’s professional image in the market. However, not all CRM users utilize the software a hundred percent.

What recent tech fads has your SMB dismissed as silly? 3D printing, internet of things…Pokémon GO? Juvenile as they may seem, these trends helped a lot of businesses make money. Navigating them may seem like a lost cause, but with the right know-how, you can earn profits by exploiting current tech trends.

Data is incredibly valuable. The more of it your business generates, the easier it is to predict market and customer behaviors. Analytics solutions aren’t always the right fit for small businesses, but that doesn’t mean their data isn’t valuable.

High-quality products and services can make a business successful, but exceptional customer service is what makes customers come back. This is why companies constantly try to innovate their customer service strategy — and some do it by adding artificial intelligence (AI) into the mix.

Blockchain technology is very complex. So instead of diving in to what makes it work, we want to first showcase what it’s capable of. The primary purpose of blockchain is faster and more secure information exchanges, which has led to some incredible advances in small-business technology.

“Fad” is a dirty word for many small-business owners. Whether it’s what they’re selling or what they’re investing in, business owners need long-term and reliable investments to secure their future. With 2017 in the rearview mirror, we finally know what was a fad and what was a smart investment.

Most companies have customer relationship management (CRM) software to help them keep track of contact information and purchase history. But having a large database is worthless if you’re not using it to build long-lasting relationships. To keep existing clients coming back and bring new ones in, follow these CRM best practices.