As a small-business owner, you know that social media is a powerful tool to reach new customers and grow your brand. But did you know that social media can also be a liability if it’s not used correctly? If you or your employees are not careful, the wrong social media post can damage your company’s […]
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Most businesses nowadays lean heavily on their social media presence to augment their marketing and advertising efforts. But social media is not without its dangers. Internet crime is on the rise, and cyberattackers are finding novel ways to exploit the growing online footprint of many companies.
More consumers are now turning to online reviews to help in their buying decision process. With Google reviews, you can enhance your online presence by making sure your business ranks well in search engine results pages (SERPs). Here’s what you need to know to make that happen.
There are no one-size-fits-all options when it comes to the right social media platform for your small- or medium-sized business. Facebook might be the biggest name in social media networks, but there are trendier platforms like Instagram and Twitter that millennial customers usually prefer.
Your brand’s online reputation is not helpless from negative reviews on consumer complaint sites. Though it’s nearly impossible to remove them from the Internet, there are online reputation management strategies you can use to deal with these pesky complaints.
Facebook’s most recent monthly active users numbered over 2.3 billion. That’s almost one account for every three people on the planet! Many of your ideal customers use this platform to interact with businesses and creating a page for them to engage with yours costs almost nothing.
Managing your company’s Twitter account can be tricky. You might have a lot of brilliant things to say in under 140 characters, but they’re useless if nobody reads them. So what can you do to get more people viewing and retweeting your posts? Here are a few tricks you can use to get more retweets.
Businesses are relying on social media more than ever to get their voices heard on the Internet. However, so many companies make mistakes that are too important to ignore, and which could seriously damage your online reputation. As a business owner you need to keep your organization in check, and avoid these common online reputation […]
More teenagers are leaving Facebook for other online platforms that feature images or videos and give them more control over who can be their friends. Based on a new Pew Research Center survey, only 51% of US teens are using Facebook. By contrast, 69% of US teens were reported to be using Snapchat, 72% Instagram, […]