Hurricane season is here. These harsh weather events can produce devastating high-speed winds, torrential rains, and microbursts, and can bring your business to a grinding halt. To address the threat of hurricanes, your company should have an effective hurricane disaster recovery policy in place.
Is your business prepared for hurricanes?
The benefits of virtual reality to your business
Business owners are always looking for ways to improve their operations and bottom line. One way to do this is to make use of virtual reality (VR). If you’re on the fence about investing in VR, read on to learn more about this cutting-edge technology and its business benefits.
How to budget for a major IT purchase
Making a major purchase for your company can be daunting, especially when it comes to technology. How do you know how much money to set aside, and how do you budget for something that may seem unpredictable? In this blog post, we will give you tips on how to budget for a major IT purchase […]
Top 5 benefits of marketing automation
Small- and medium-sized businesses (SMBs) today are embracing automation to streamline their processes. Marketing, in particular, involves many processes that are perfect candidates for automation. Here are five compelling reasons why SMBs should consider marketing automation solutions.
Key technologies to support your hybrid workforce
If your business has gone hybrid, you know that it’s not just a matter of letting employees work from home occasionally. A successful hybrid workplace requires having the right technology in place to support seamless communication and collaboration between employees working remotely and those in the office.
What would happen if you don’t conduct regular business technology reviews?
Technology is constantly evolving, and what worked for your business a few years ago might not be bringing you the same value today. By conducting regular business technology reviews, you can ensure that your company is using the best possible technology solutions to grow and sustain your business.
Keep your data safe with these backup solutions
Data is an integral part of your business. You use it to build marketing strategies, forge customer relationships, and much more. Losing important client and company information can be harmful to the health of your business. Here are backup solutions you should implement to ensure the safety of your data.
The benefits of email automation
Many businesses rely on email marketing campaigns to gather leads and stay in touch with existing customers. To successfully run such campaigns, they must ensure that their emails are relevant and reach the correct audience at the right time. An efficient way to ensure this is to leverage email automation.
Engaging customers through video content
Video marketing is one of the most efficient and cost-effective ways to reach, engage, and convert potential customers. According to Wyzowl, 80% of marketers say that video content has helped them directly increase sales. That’s because videos are able to communicate messages in a way that text and static images cannot.