It can be challenging for small- to mid-sized businesses (SMBs) with limited resources to get their marketing efforts off the ground, but marketing automation can help them gain a competitive edge and achieve success easier. By automating repetitive tasks and marketing more effectively on multiple online channels, you save money and provide a better experience […]

Has your team (or have you) run into an invisible wall of stagnation while working at home? Don’t worry, you are not alone. Thousands of Americans are still adjusting to the rigors of this new work arrangement. But after several months of remote work, many experts are discovering ways to boost productivity in this work […]

Do you want to bolster your marketing campaigns? Then create videos and post them on social media. It doesn’t take much to make videos — you can finish high-quality ones using your smartphone and accessible video editing software. This makes them one of the most cost-efficient ways to target and convert potential customers.

Maryland and Washington, DC businesses are getting creative with work setups nowadays, owing to challenges and opportunities that the coronavirus pandemic brought to the forefront. So it’s no surprise that many companies are implementing remote work arrangements, as it not only protects employees but it is also a great way to leverage technology to manage […]

Businesses rely heavily on data for their daily operations. They use it for everything, from building client relationships to developing marketing strategies and so much more. But without data backups, businesses risk losing data in case of a disaster.

Unscheduled downtime can start a chain reaction of undesired impacts, such as lost customers, reduced employee productivity, high remediation costs, and reputational damage. While it is difficult to quantify the costs of downtime, Gartner puts the average at $5,600 per minute, but this varies enormously by industry and business size.

Businesses have more access to customer data these days, thanks to customer analytics tools being more affordable and powerful than ever. However, a lot of data is unnecessary and can take up precious memory space. To ensure that your insights are relevant and useful, you must have a well-defined data collection system in place.

People are visual creatures, which means we interpret visual data better than written words. That’s why most businesses turn to dashboards as a business intelligence tool to present data in a way that’s easy to understand, making dashboards a critical part of the business analytics process.

For years, big companies have been harnessing the power of business intelligence (BI) to improve business performance. And for them, paying experts to analyze large data sets is no issue. It’s different with small- and medium-sized businesses (SMBs). SMBs also store large volumes of data, but many are wary of spending too much on BI. […]