Making a major purchase for your company can be daunting, especially when it comes to technology. How do you know how much money to set aside, and how do you budget for something that may seem unpredictable? In this blog post, we will give you tips on how to budget for a major IT purchase […]

Small- and medium-sized businesses (SMBs) today are embracing automation to streamline their processes. Marketing, in particular, involves many processes that are perfect candidates for automation. Here are five compelling reasons why SMBs should consider marketing automation solutions.

If your business has gone hybrid, you know that it’s not just a matter of letting employees work from home occasionally. A successful hybrid workplace requires having the right technology in place to support seamless communication and collaboration between employees working remotely and those in the office.

Technology is constantly evolving, and what worked for your business a few years ago might not be bringing you the same value today. By conducting regular business technology reviews, you can ensure that your company is using the best possible technology solutions to grow and sustain your business.

Data is an integral part of your business. You use it to build marketing strategies, forge customer relationships, and much more. Losing important client and company information can be harmful to the health of your business. Here are backup solutions you should ‌implement to ensure the safety of your data.

Many businesses rely on email marketing campaigns to gather leads and stay in touch with existing customers. To successfully run such campaigns, they must ensure that their emails are relevant and reach the correct audience at the right time. An efficient way to ensure this is to leverage email automation.

Video marketing is one of the most efficient and cost-effective ways to reach, engage, and convert potential customers. According to Wyzowl, 80% of marketers say that video content has helped them directly increase sales. That’s because videos are able to communicate messages in a way that text and static images cannot.

Customer data is one of the most valuable resources in business today. It helps companies better understand their clients’ needs and interests. However, before companies collect, use, and generate revenue from customer data, they must ensure compliance with data protection laws.

Having a business continuity plan ensures that you have constant access to your business’s data, even when a disaster strikes your locale. Understandably, your choice of backup storage media will be critical to the success of such a plan. In this blog, we’ll discuss why the cloud is the ideal place to keep your company’s […]