A solid marketing strategy can make a business profitable. Unfortunately, in the past, not all small businesses were able to spend a huge amount of their budget on marketing. With marketing automation becoming more and more accessible to small enterprises, that has changed.

How automation boosts your small business’s marketing

Surefire ways to protect your email account
If you think your email is safe from hackers, think again. A lack of sufficient email security protocols can lead to data theft, unauthorized access to sensitive information, and successful malware attacks. Here are some tips to secure your email account from unwanted intruders and the many troubles that come with them.

Big data’s positive effects on healthcare readmission
Business intelligence (BI) has fueled the growth of many businesses through the years, especially in the finance and manufacturing industries. Today, the benefits extend beyond those industries, as BI and big data have become important tools for healthcare businesses aiming to improve their processes.

How to extend your laptop battery life
One of the top considerations in choosing where to work with your laptop is the availability of a power socket. If you are not lucky enough to find an available outlet, you’ll have to depend on your laptop’s battery — assuming it still has enough power after your last charge.

Groups, Yammer, and Teams: When should you use them?
While most Microsoft 365 apps serve a particular purpose, tools like Outlook Groups, Yammer, and Microsoft Teams can all be used for office communication and collaboration. However, there are a few small differences. Read on to learn more. Outlook Groups With Outlook Groups, every member gets a shared inbox, calendar, project planner, notebook, and document […]

5 Website conversion essentials
Need a website that’ll convince people to sign up or buy your product? The solution to conversion is simpler than you think. Here are five easy website essentials that will surely encourage conversion. 1. Optimize your website for mobile devices More people are now surfing the web on the go via smartphones, tablets, and laptops.

4 Things to consider before selecting an MSP
Incorporating technology into business operations can be challenging given its complexity and constantly evolving nature. Many companies simply can’t keep up — this is why many of them are turning to managed IT services providers (MSPs) to handle their tech needs.

8 Simple tips for setting hard-to-guess passwords
The core building block of a robust cybersecurity framework is ensuring that you have a secure password. However, this remains a major stumbling block for many businesses, with recent reports finding that the most common passwords used are “123456” and “password”. Fortunately, we at outsourceIT are here to advise you on how you can make […]

The 5 main types of network security (and how your MSP executes them)
The rising threat of cybercrime, whose resultant costs had risen to $2.1 trillion in 2019, have made network security more vital than ever for organizations to invest in. Regardless of the nature or scale of your organization, a cyberattack can severely compromise its operations and can result in irreversible harm to it.