When it comes to marketing, it can be tough to determine the most effective strategies. There are so many different ways you can try to lure customers to your brand: a free ebook, email marketing and press releases are few strategies often used. But how do you know what’s most effective? It all comes down […]
The effective marketing tool you forgot
How to make the most out of your BYOD policy
There’s a lot of talk about BYOD policies these days. While most companies are more concerned with the security risks that go along with bringing your own device, far fewer business owners forget the productivity risks. Believe it or not, a poor BYOD policy (or lack thereof) can actually hurt your staff’s productivity.
Technology ROI for beginners
For many business owners, calculating the return on investment of a new technology purchase can be tricky. Some may not even see the value of calculating it, and therefore skip this step. This, however, can be a costly mistake to your business because if your technology isn’t saving you money, it’s costing you.
Outdated DR myths worth ousting
We are no longer in the dark ages of Disaster Recovery. With the onset of cloud computing, DR has become more efficient and affordable than ever. Despite this fact, many business owners still cling to their medieval DR mindsets and myths that belong in debates among king Arthur and his knights of the round table.
Why BI is for everyone
If you’ve managed to convince yourself that only large enterprises have the money to take advantage of Business Intelligence (BI), it’s time to think again. While it’s true that in the past you needed the help of pricey specialists to really delve into BI, these days a range of self-service tools mean that small- and […]
Be more productive in life and work
If you’re grinding away at your desk, stuck at the office for another late night, wondering when you’ll ever complete that final task on your to-do-list, there is hope: principles that can be applied to make you more productive. These ideas will not only improve the quality of your work and business, but also the […]
How to gain business value from LinkedIn
While there is a lot of information out there about how to gain value from LinkedIn, most of it is aimed at large companies or individuals. Some of this information can be useful, but some of it can cause you to make mistakes that present your business in the wrong light.